Juliet’s Breasts Bring Good Luck

In Verona, Italy, the statue of “Juliet,” the beloved heroine of William Shakespeare’s timeless love story, Romeo and Juliet, can be seen in the courtyard of Juliet’s House. This remarkable statue, created in 1969 by sculptor Nereo Costantini, was installed in 1972 in the courtyard of the Lions Club in Verona. Over the years, it has become a popular tourist attraction, surrounded by a fascinating myth: touching the statue’s breasts brings unbreakable love or good fortune.

The Myth and Its Impact

Visitors worldwide flock to Juliet’s House to touch the statue’s breasts, believing in the legend of everlasting love or good luck. This continuous touching has caused the statue’s breasts to become discoloured. Due to the damage inflicted over time, the statue was removed in 2014 and placed in the Giulietta’s House Museum. However, to preserve the tourist attraction, museum authorities commissioned a replica of the Juliet statue and put it in the courtyard of Juliet’s House in the same year.

The Tradition Continues

Despite the replacement, the new statue’s breasts have also become discoloured due to constant touching by visitors. Young couples and tourists eagerly touch Juliet’s breasts and take photographs, hoping to capture some of the supposed good fortune and enduring love. During peak tourist seasons, it’s reported that visitors often have to wait in long lines to touch the statue’s breasts.

Expanding the Legend

The popularity of Juliet’s statue is not just a testament to the legend but also a reflection of Verona’s deep connection to Shakespeare’s iconic play. The city capitalizes on this connection with other attractions, such as Juliet’s Balcony, where it is believed Juliet called out to Romeo. Visitors often leave love notes and letters on the walls surrounding the balcony, hoping to receive blessings for their romantic endeavours.

Broader Cultural Significance

Juliet’s statue in Verona isn’t the only instance of statues associated with myths of good luck or love. Around the world, several other statues have similar stories, attracting tourists who are eager to participate in these traditions. For example, the Charging Bull statue in New York City is believed to bring financial success when touched, and the statue of Abraham Lincoln in Illinois is said to bring good luck if you rub his nose.


Juliet’s statue in Verona remains a powerful symbol of love and luck, drawing visitors who wish to partake in the myth. The tradition of touching the statue’s breasts has become an integral part of the tourist experience, blending the allure of Shakespearean romance with the hope for personal good fortune. This timeless practice continues to capture the hearts and imaginations of people from all walks of life, making Juliet’s House a must-visit destination for romantics around the world.